The Genre of The Spellsinger series is a Golden Fleece Style film. It’s a fantasy quest myth with Rock and Roll. This genre is the single most successful and popular format in box office history.
It’s a fantasy road trip. A journey taken by diverse characters united against a common enemy. Examples include: Avatar, Paul, The Wizard of Oz, Jason and the Argonauts, Star Wars Episode 4, Back to the Future and Lord of the Rings,.
The main character is pushed into a situation by chance/fate and circumstances. There is no going back. The character goes in search of something and finds something else.
In Spellsinger, Clothahump has brought Jon Tom to a far off world. There is no going back. Jon Tom desperately wants to find a way home even after he discovers that he has a magical gift.
He joins Clothahump’s quest against the plated folk and along the way he develops strong feelings for the beautiful thief Talea.
The film has action, magic, rock music and gritty out there characters.
The mood is dark (We are talking about a threatened world and a race against time to repel an invasion) but the tone mostly is light and liberally laced with humour. Mudge the foul mouthed otter with the cockney accent contrasts with Jon Tom brilliantly. They play off each other. But they really bond as friends.
Spellsinger is not a film for really young children or even young teens. Am I a prude for saying that? People ask me is it worth risking a demographic, 14-17? it’s a vital demographic but my moral fibre questions it’s suitability.
And yet I remember seeing films like the Terminator at 14, Dirty Harry at 11 and the Shining and Game of Death (Same Bill LOVED Drive ins!!!) when I was 10. We watched Cheech and Chong at 14 and Terence Hill and Bud Spencer. I saw Porky’s Revenge at 13 and as an Aussie before I was 16 it was the height of Ozploitation Video and we saw Stone, The Man from Hong Kong, Turkey shoot, Mad Max, Mad Max 2 (Road Warrior). Clint Eastwood’s Tightrope was presented as a double feature for GHOSTBUSTERS that my parents dropped us off at. I guess that things have changed and the world has changed but by how much? Twilight the film loved by Tweenies covered demonic pregnancy and nobody batted an eyelid.
I have seen posts from friends who have seen young kids at The Hunger Games and questioned their parents judgement. Would there be a backlash and would it seriously effect the franchise.
While we do not want to attract the R Rating, how young an audience is appropriate?
There is a little weed in Spellsinger (Nothing on the scale of PAUL or Cheech and Chong) and yet Hunger Games has teenage genocide.
PG or not PG that is the Question…
We could easily tone the movie down to a PG rating through implying the psychedelic elements. (Like the Australian Media use story more than image for the news.)
For example when Saddam was hanged, in Australia we just needed to be told. In the UK the entire event was broadcast live. We are a sophisticated audience and using implication rather than use is a reasonable approach.
We also have a much improved rating system which has MA and MA15+ in between PG and R. This makes decision making a lot easier for our Classifications people and for parents to make a more informed decision.
15-17: These are the people we want to attract . We know that they make up the biggest attendance. We can nail it with hype and social media just like they have done recently with The Hunger Games and Project X. I know that 14 and 15 fit in this demographic but I am not sure about suitability for a 14 year old. I heard similar feedback about these kids seeing the Hunger Games.
18-24: This audience will love the genre and the action elements.
25-39 People like myself who have read the books since they were teenagers. There will be older patrons who were aged between Eighteen to Twenty-Five in 1985 who bought and read the books and passed their enthusiasm on to their children.
1. Hispanic Audience. As there is a strong and attractive female Hispanic Character in the first 2 films, it is reasonable to suggest that the picture could attract an interest from the emerging Hispanic demographic.
2. Fantasy film geeks that love quests and Comicon and probably still play Dungeons and Dragons. The people who saw PAUL.
3. Alan’s existing fans.
What do you think? Have we got it right? Is our approach sound?
Look forward to your comments.